AAK Responsible Growth | 9 Sharing knowledge Advanced training and information provided by AAK AAK Academy – the training centre for lipid technology The AAK Academy is exclusively for customers, and its advanced training concept cultivates a good understanding of fat technology that can help to guide customers in the search for the most suitable fat for a given product. It also facilitates dialogue between customers and AAK to achieve the best cooperation. The AAK Academy offers a wide range of courses, and the format is highly flexible, with lecturers selected among the experts on our staff. The Academy’s basic courses on oils and fats technology give a comprehensive overview of relevant topics. The important role of oils and fats in the diet is reviewed from different standpoints. Soft processing methods and their enhancement of quality and functionality are described, together with food safety and practical advice for handling oils. Participants receive complete documentation of all lectures. In addition, they get their own copy of the publication, “Handbook – Vegetable oils and fats”. This is written by experts from AAK and contains both theoretical and practical knowledge relating to oils and fats. Since the beginning, in the early 1990s, AAK has educated thousands of customers in lipid technology. The goal is to continuously expand the academy and make it possible for even more customers to be educated in this field. Global Magazine – latest information AAK always aims to share the latest information with customers, and one tool for doing this is our Global Magazine. Published twice a year, it is an important tool for creating and maintaining awareness among customers. The Our commitment to transparency involves sharing various types of data. In our interaction with customers, knowledge sharing is equally important. We have established a dedicated protocol for product development projects, where customer cooperation is in focus. For example, we often run customer application trials in our pilot plants and offer advice on optimising customer processes as well as products. For us at AAK, our dialogue with customers is important, both to gain an understanding of the customer view and also to foster closer cooperation. Both the AAK Academy and our Global Magazine are useful tools for sharing knowledge and the latest information. content varies over time, but examples of topics include: new product launches, highlights of product benefits and the latest news from the scientific world. The magazine also presents events where AAK has participated or will do so and lists when the AAK Academy courses will take place. The magazine is highly appreciated by our customers, and investors also see it as a good way of receiving information about AAK. AAK’s Global Magazine is available both in a printed version and as a PDF file for downloading from the our website www.aak.com. Lena Ingvarsson Marketing Director Dairy Solutions AAK Magazine | No 2, 2012 Topping the success, page 2-3 Better milk chocolate at higher capacity, page 6-7 Health and nutrition claims, page 16
AAK Responsible Growth 2012-2013 - UK
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