within the restaurant chain. meeting all our customers’ needs. AAK Responsible Growth | 11 Customer: “The history of Ferrero since the beginning is characterised by continuous research of high quality raw material and deep knowledge of the whole supply chain. Therefore long lasting relationships between Ferrero and its suppliers are part of the company’s history and have allowed us to continuously raise the bar on topics like quality, freshness and traceability. This last aspect also includes efforts of Ferrero and our commercial partners to confirm our target to achieve 100 percent sustainable palm oil purchase by the end of 2014. ded AAK is an import part of this process, contributing with their knowledge on palm oil and tropical fats in Asia and Africa. In future, being able to tell consumers the story of the origin and the path from “field to fork” of the raw materials, enhancing the value of the raw material itself, will be increasingly important and will require producers (like AAK) and end users (like Ferrero) to work closer than ever on this common aim.” Ferrero Trustworthy Supplier status On 26th March, Arcos Dorados Mexico (Golden Arches Mexico) held its Supplier Meeting with the participation of more than 30 suppliers of McDonald’s restaurants in Mexico. Bruno Russ, Quality Manager of Arcos Dorados, along with Mario Nájera, Supply Chain Director for Mexico, Costa Rica and Panama, underlined the relevance of accomplishing each of the requirements of their quality policy for suppliers. This, in order to maintain and improve the quality of products offered to consumers, which is part of their current competitive advantage and differentiates them from competitors. At the end of the conference, AAK was awarded a score of Excellent in the Social Workplace Accountability Assessment 2012, which gives AAK the designation of Trustworthy Supplier AAK Mexico is very proud to recieve this recognition. This is the result of the continuous efforts and hard work of the Mexican team in Ana Valdez Food Service Manager, Mexico
AAK Responsible Growth 2012-2013 - UK
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