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AAK ­ Responsible Growth 2012-2013 - UK

AAK Responsible Growth | 35 Summer courses in Mexico Summer at AAK Mexico brings with it a soughtafter tradition. We refer to our Summer Courses, which allow us to live in a closer and warmer relationship with the younger members of the families of our employees, as well as the children and youths in our community. All this comes through activities that develop physical skills and strengthen important values in everyday life, such as respect, teamwork and friendship. To AAK, developing this type of activity fills us with pride and satisfaction. Its purpose is to plant the seeds of sports and creativity while strengthening other aspects of coexistence and trust among the little ones. It gives us great satisfaction to know that our families and community look forward to – and do not hesitate to register or take part in – the various activities we have planned for them. This year 300 people have participated, including children and adults. For those with more energy, we have karate classes and football, but there are also jazz, Arabic dance and ballet classes for the more coordinated and kinesthetic ones. And, of course, we did not forget those seeking relaxation, so we included yoga and painting as well. As with every other activity within AAK, this Summer Course is supported by instructors who are totally qualified and committed to teaching these workshops. At the end of the courses, in a Closing Ceremony often attended by around 800 people, a show is performed in a theatre where the participants demonstrate what they have learnt during the programs. This is definitely an activity in which we, as a company, are delighted to participate and enjoy what our community has to offer. Ramiro Corona HR Manager, Mexico Charity bike ride in UK Covering a mammoth 175 miles over three strenuous days, 20 cyclists from AAK Hull and Runcorn took to the roads to raise more than 15,000 SEK for the mental health charity Mind. This challenging ride, which started in Newport, South Wales, before heading on to Hereford, Shrewsbury and finally Chester, saw twenty of our staff and customers push themselves to the absolute limit in aid of a very worthy cause. Veterans of this annual event, which has been running for over ten years, were joined by several new recruits, who returned having thoroughly enjoyed the experience. This year’s event was relatively free of mishaps, with only a couple of punctures to report. Donations were received from various companies. Each of our cyclists raised a minimum of 550 SEK, with one participant even auctioning his bike for 1600 SEK post-event! The charity, Mind, campaigns to improve services, raise awareness and promote understanding of mental illnesses, as well as offering advice and specialist support to anyone experiencing a mental health problem. Judith Murdoch Communications & CSR Director, UK


AAK ­ Responsible Growth 2012-2013 - UK
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