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AAK Annual Report 2015

PEOPLE AAKtion Our company program AAKtion has now been running for two of its three years. 2015 has been an exciting year and we have seen that several of the initiatives launched during 2014 have developed and positively contributed during the year. The AAKtion program is based on four strategic cornerstones: Focus on semi-speciality and speciality products Expansion in growth markets Customer co-development Growth based on food safety and responsibility The key focus for AAKtion is to enable AAK to continue to deliver strong organic growth. This is achieved by focusing on three priority areas – Sales, Innovation and Execution. Sales Within this area the key is to create more customer value through an improved go-to-market-approach and a better utilization of our strong customer innovation resources. This is achieved by: Stronger support and better cooperation with our global and large regional customers. Growth with our customers where our unique customer co-development proposition matches the customer needs. Our strengthened and more coordinated approach has been well received and has led to a closer cooperation and closer relations to our customers. Innovation Within innovation our focus is to broaden our customer offering by adding other ingredients to our oils and fats products; and by developing attractive service solutions. We see an increasing interest in the market for these kinds of solutions. Several interesting concepts, which increase product quality, functionality and/or cost efficiency, have been developed in close cooperation with customers. This priority area also includes a strong focus on our longterm R&D portfolio. During 2015 this has proved its worth by two very strong launches: TROPICAO™ – a solution for heat-stable chocolate Akopastry HP 200 & 400 – a solution for more nutritional and cost-efficient puff pastry In December 2015, both solutions were awarded at Food ingredients Europe, the global meeting place for all stakeholders in the food ingredients industry. Execution Within the execution area the key focus is to stay competitive. This includes a continuous strong focus on food safety, quality, service, productivity and responsible sourcing of raw materials.   AAKtion also fulfils several other important purposes. First of all to live up to our vision, to be the first choice for value-adding vegetable oil solutions. Secondly, to reach our management ambition to double our operating profit (EBIT), and thirdly to build a stronger AAK for the short-, mid- and long-term.   AAKtion is being executed according to plan, and we are looking forward to the continuous execution of the program in order to create even more value for our customers. 7


AAK Annual Report 2015
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