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AAK Annual Report 2015

Breakthrough solutions for our chocolate customers Chocolate & Confectionery Fats supplies speciality vegetable fats used as cocoa butter replacement and improvement in chocolate products and fillings. Based on the market and customer needs, we offer a wide product portfolio. Many of our new product launches are developed and customized in close cooperation with our customers. Our solutions for the confectionery industry cover a wide range of product applications, including chocolate fats and compound fats for coating and moulding, filling fats, barrier fats and spreads.   In 2015, we launched TROPICAO™, a breakthrough innovation that makes it possible for chocolate manufacturers to produce bloom-stable chocolate and still maintain the chocolate’s sensorial properties even under very warm conditions. In December, TROPICAO™ was awarded “Best confectionery innovation” at Food ingredients Europe.   Recognizing the regional variations in the functionalities our customers seek, we strive to adapt our solutions to create the greatest possible benefit for the customers’ businesses and to the end-users’ chocolate experiences. The typical functionalities we offer influence the taste, appearance and texture of the final confectionery product.   Consistent with AAK’s strong market focus, we deliver innovative solutions that reflect market trends and anticipate customer requirements. Our wide product range is the result of targeted development work carried out in our Customer Innovation centers, where we work with customers and suppliers. AAK offers technical service to our customers to optimize the use of solutions in their factories. We often organize academies for customers to inspire them about newly developed applications and concept proposals for use in their products.   Our innovative projects to develop healthier versions of our products have proven to be successful. We are able to offer products that both comply with high food safety standards and that are free of trans fats and low in saturated fats. Today, most of our products are completely without trans fats. Focus on growth markets We focus on maintaining and developing good and strong relations with existing customers, and on developing new contacts in emerging markets. This dual focus creates a well-balanced growth.   AAK is a strong, long-term business partner, working in close partnership with global and regional leaders within the confectionery industry. As we continue to expand our worldwide organization, we supply our customers from our production plants all over the world.   We also focus on major emerging chocolate markets where growth is driven by the rising income of a growing middle class, increasing urbanization and a higher


AAK Annual Report 2015
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