Personal Care AAK applies its technological know-how and technical expertise in the development of high-performance functional ingredients for the personal care industry. The vegetable- derived ingredients, distinct from alternative, synthetic, animal oil- or mineral oil-based raw materials, are used in all kinds of cosmetics applications, including skin care, baby care, sun care, hair care, and make-up. Our range of products are highly appreciated for the moisturizing properties and sensory attributes they bring to the final formulations. Our strong performance and continued growth in mature as well as in emerging markets clearly illustrates that AAK is a recognized and leading niche supplier to the global cosmetics industry. Global reach The personal care industry is global. The ten largest companies continue to hold 50 percent of the global market, and typically increase their market shares each year, often through acquisitions of local or regional brands. Consequently, we sell our products all over the world. Dynamic market trends A growing number of consumers make daily use of personal care products. Main drivers of this trend are the aging, but still appearance-oriented, working and active population; and the increasing buying power of people in emerging and developing markets. Today, the industry has coupled its traditional focus on innovation and novelties with an increased emphasis on functionality, safety and sustainability – a trend that supports the use of natural, yet highly sophisticated and well-documented ingredients. At AAK, we therefore expect to see a continued interest in replacing synthetic or mineral-based ingredients with renewable vegetable-based oil solutions. Sustainable ingredients The AAK Personal Care products are made from natural, renewable raw materials. Shea butter, with its beneficial properties, is the most sought-after vegetable-based raw material in the cosmetics industry. Shea is widely recognized for its skin softening and moisture-retaining properties while its anti-inflammatory function contributes valuable skin-healing and protecting effects. Other products are produced from mango, illipe, cocoa, rapeseed and more. Rapeseed grown in Sweden contains high levels of valuable bioactive lipids – excellent for sensitive skin products, sun care and baby care. Product development delivering customer value Reflecting market trends, our product range is under constant development. In close consultation with our customers, we are able to shape a well-considered response to meet the ever-changing needs of the industry, like lighter skin care formulations satisfying needs of consumers. Our product innovation focuses on developing products combining specific basic functions, such as moisturizing or softening properties, with more advanced functions, such as protection against UV rays, pollution or other environmental contaminants, or for improved dispersion of pigments and UV filters. At AAK, we enhance the power of nature, with the objective of creating high-performance, yet sustainable, attractive and safe ingredients that satisfy the needs and wants of our customers and the end-user – the consumer.
AAK Annual Report 2015
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