11 Sharing knowledge with our customers In interaction with customers, knowledge sharing is of great importance. AAK is focused on customer co-development where one important part is to run trials at the pilot plants at our customer innovation centers. This is done in order to offer the best possible solution for the customer. Both the AAK Academy and our customer magazine Insight are useful tools for sharing knowledge and to give the latest information available. AAK Academy – the knowledge center for lipid technology and application The AAK Academy is a unique training concept, exclusively for customers. The Academy cultivates a good understanding of lipid technology and its role in food and other applications that guides customers in the search for the most suitable solution for a given product. The Academy is a very significant contributor to AAK’s promise – being the Co- Development Company. The AAK Academy offers a wide range of courses, and the format is highly flexible, with lecturers selected from the experts among AAK’s staff. The Academy’s basic courses on oils and fats technology give a comprehensive overview of relevant topics. The important role of oils and fats in the diet is reviewed from different standpoints. Soft processing methods and their enhancement of quality and functionality are described, together with food safety. At the Academy it is also lectured how to select the right AAK solution based on the characteristics of the specific customer application. Complete documentation Participants receive complete documentation of Vegetable oils and fats all lectures. In addition, they get a copy of the publication “Handbook – Vegetable Handbook oils and fats”. The handbook is written by experts from AAK and contains both theoretical and practical knowledge relating to oils and fats and the application of these within the specific industries. Since the beginning, in the early 1990s, AAK has educated thousands of customers in lipid technology. For those customers who do not have the possibility to come to AAK, the Academy is held at customer sites. The goal is to continuously expand the Academy and make it possible for even more customers to be educated in this lipid technology. Insight – AAK’s customer magazine At AAK our aim is always to inspire our customers and give them an insight into our capabilities and solutions. One way of doing this is through our customer magazine Insight. The content of the magazine varies over time, but usually includes features which for example shed light over market dynamics, and stories in which we go behind the AAK scenes to explain how new products have been developed. In every edition there is a section providing customer success stories originating from our unique co-development approach. We also include stories from external sources that may relate to trends or scientific publications which impact our value proposition to the market – the delivery of valueadding ingredients. Insight AAK Magazine The Co-Development Company #1, December 2015 TROPICAO™ – a tropical revolution in chocolate production, pages 3–4 AAK – The Co-Development Company, pages 8–9 Global food trends: What to expect in 2016, pages 10–13 Insi ght AAK Maga zine The Co-Development Company #2, May 2016 AAK growth markets – a closer look, pages 3–11 Customer Co-Development from east to west, pages 12–13 Lead generation through innovation awards, page 15 The magazine is highly appreciated among customers, and investors also see it as a good way of receiving information about AAK. It is available both in a printed version and as an e-book that can be found at our website, www.aak.com. It is distributed globally and is used as a marketing and sales tool in the dialogue with our customers – at trade fairs, exhibitions or regular customer meetings.
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