Page 12

AAK Insight Magazine nr 2 2016

Implement Launch Prove AAK – The Co-Development Company The Co-Development Company. What is really in that brand promise from AAK? In a simplified way you could say that AAK collaborates with its customers – from idea to product launch – in order to create value-adding solutions. But how does it work? Insight asked some of AAK’s teams around the world to share some recent successful co-development stories. Customer Co-Development in Mexico Cost-effective innovation for a “no cholesterol” dairy product At AAK Mexico, we often organize workshops for our customers during which we have the opportunity to work closely with many of their different departments, such as R&D, Marketing, Production and Quality. At a recent workshop 12 session we identified that a customer needed to enter new markets with one of its dairy products. In order to gain market shares the customer had to do something different without increasing costs.   To meet our customer’s challenge we started to work on a differentiated fat called Akofluid D17 which would give the final product healthy properties, without interfering with the flavor profile. Akofluid D17 is low in trans and saturated fats and the product could in Mexico be labeled with “No cholesterol”. This way, the purchasing decision of the end consumer was not only driven by price but also by healthy benefits.   Many trials were conducted at AAK’s pilot plants in order to make our customer’s product. We offered an integral solution and shipped our Akufluid D17 in a cost-efficient and environmentally friendly manner.   Our customer’s product has now been launched with increased sales and a growth in the forecast. José Concepción Hernandez Raya Frying and Dairy solutions Manager, AAK Mexico Ideate Create The five value-adding stages of AAK’s co-development approach.


AAK Insight Magazine nr 2 2016
To see the actual publication please follow the link above