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AAK Insight Magazine nr 2 2016

  The fact that AAK is present in emerging markets and close to end consumers is also of value to Nyåkers. The company’s latest launch in the export markets is a range of flavored ginger breads which have shown to be popular in the U.S.   The company has a clear strategy to be in the premium segment with products of highest quality and to never compromise on taste. To achieve this, Nyåkers only use the best ingredients available.   “Nyåkers demands a lot from us as a supplier, but the success of their products in the market is great proof that our targeted work with continuous improvements in close cooperation with our customers is the right way forward”, says Johan Malm, AAK’s sales representative for Nyåkers. “This is exactly how we achieve long-lasting results together with our customers.” Ted Fyke Regional Sales Director, Nordic & Baltics 13 Customer Co-Development in Sweden CEO at Nyåkers: “With AAK, our products have higher quality at a lower cost” AB Nyåkers Pepparkakor is a family-owned business located in the Northern part of Sweden and the world’s second largest producer of ginger breads, the company’s main focus product. Besides ginger breads, other short breads of different varieties can be found in the company’s portfolio. About 35 percent of Nyåkers’ production is exported, mainly to Europe, the U.S., the Middle East and Japan.   In 2014, AAK and Nyåkers started a project together aiming at improving efficiency by simplifying the stock keeping, optimizing the ingredients used and improving the working environment. The cooperation has developed well over the years with new exciting projects in the pipeline.   “Our cooperation with AAK is characterized by value creation and high customer service”, says Christoffer Sai Öhberg, CEO at Nyåkers. “Since AAK started supplying to us, our products have higher quality at a lower cost. In addition, our ability to innovate has increased.”   Christoffer Sai Öhberg cites the professional reply to various requests as one of the main reasons for choosing to work with AAK.   “AAK has high integrity, responsiveness and transparency. They’re always awake, always ready, always hungry. They represent the change that the industry has needed for so long.” Customer Co-Development in China AKOSNAC Y – a cost-efficient and healthier popcorn solution Popcorn is a very popular snack food in China. Many popcorn manufacturers in China use coconut oil in their production which isn’t ideal since coconut oil prices tend to fluctuate and are quite high at times. Furthermore, coconut oil has a high content of saturated fatty acids (SFA 90%), which is why manufacturers, focusing on cost efficiency and health, have started to look for alternatives.   To support the manufacturers, we have developed a new solution called AKOSNAC Y. The solution, which is blended vegetable oils, has reduced SFA by 40% compared to traditional coconut oil, while still ensuring the flavour. The solution is in full compliance with national food legislation.   AKOSNAC Y has a higher performance in colour and flavour than traditional coconut oil and can be added into popcorn recipes with the same proportions as simple refined oil. In addition, AKOSNAC Y is much more price stable compared to coconut oil.   Another customer challenge, particularly in colder weather, is that coconut oil must be put into a tank and melted from solid to liquid prior to production. This causes a lot of waste, bad odour and an increased peroxide value in the procedure.   After discussions with representatives from production, supply chain and R&D, we eliminated these negative side effects by creating a 20 liter pail tin package which could be heated by a gas cooker in a very short time, melting the fat to a liquid. The result – no bad odour and an ensured quality, no tank installation required and lots of manual costs saved.   Our customer is very satisfied with AKOSNAC Y and many new customers have shown interest in our solution. Alva Zhang Marketing and Business Development Manager, AAK China


AAK Insight Magazine nr 2 2016
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