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AAK Insight Magazine nr 2 2016

Dear readers, A warm welcome to AAK’s customer magazine Insight. In this second issue we will take a closer look at some of the growth markets that AAK has recognized as particularly interesting.   When we launched AAKtion, our company program for 2014–2016, expansion in growth markets was identified as a strategic cornerstone. Since then, we have not only initiated two major greenfield projects in Brazil and China, we have also made several interesting joint ventures and acquisitions, among them in India and Colombia.   To find out what the market landscapes look like in some of these regions, we have talked to our local AAK representatives 2 in Brazil, India and Russia. Although there are many challenges in these markets, be they economic or political, we are confident that our unique customer co-development approach together with our strong reputation and high credibility, will help us to be successful in these potential markets. Innovation – another key priority area Aside from expanding in growth markets, innovation is another priority area within AAKtion. Our focus within innovation is to broaden our customer offering by developing attractive service solutions, as we see an increasing interest in the market for these kinds of solutions.   This priority area also includes a strong focus on our long-term R&D portfolio, something that really has proved its worth recently. In December of last year, two very strong AAK launches, TROPICAO™ and Akopastry HP, were awarded best confectionery innovation and best bakery innovation at Food ingredients Europe, the global meeting place for all stakeholders in the food ingredient industry. In this issue we discuss the great interest and the many potential leads that these innovation awards have created. Expanding AAK’s global footprint 3–4 AAK to open its state-of-the-art factory in Brazil 5 Growth markets – a closer look 6–11 AAK – The Co-Development Company 12–13 Innovation awards create great sales leads 14–15 Update from AAK 15 The Co-Development Company We also give concrete examples of what it means to be the Co-Development Company. We have asked customers and colleagues from different parts of the organization to share some of their recent co-development stories, and to explain how our customer value propositions for health and reduced costs have helped our customers improve and grow their businesses.   If you have any comments or questions about the content of the magazine or if you have suggestions for future articles of Insight, please don’t hesitate to talk to your AAK representative or contact us via insight@aak.com. Wishing you an insightful reading. Arne Frank CEO and President Contents Insight AAK Magazine Published by AAK AB, Sweden | www.aak.com Editorial group Henning Villadsen, Christian Robèrt, Bodil Granroth, Hiske Keller, Leaslie Carr, Lena Nilsson, Malin Thors Rosenquist, Tania Moreira Parra, Alva Zhang, Li Na Wong, Ted Fyke, Gauri Iyer, Vadim Dzyavoruk, Rossana Cabral. Contact insight@aak.com Production: JohnJohn Konsult AB Photographs: AAK, Thomas Hergaard, www.benfoto.se, Shutterstock Print: Exakta


AAK Insight Magazine nr 2 2016
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