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AAK Insight Magazine nr 2 2016

ing a state-of-the-art, 400 m² Customer Innovation Center with fully equipped application laboratories for the Bakery, Dairy and Chocolate & Confectionery segments. The center will also include extensive sensory and testing facilities to offer a complete customized solution for AAK customers’ exclusive use.   “It is of course with great enthusiasm and encouragement we enter the next stage of AAK’s journey here in South America”, says Rossana Cabral. “We really can’t wait to meet our customers and support them in achieving their goals.” 7 Market Landscape – by category Dairy Baked Goods Biscuits & Snack Bars Confectionery Sauces & Condiments Source: Euromonitor Ice Cream & Frozen Desserts Others US$ billion 100 90 80 70 60 50 40 30 20 10 0 31 91 Argentina Brazil Source: Euromonitor Bolivia Chile Peru Uruguay Paraguay Market Landscape – by country 3 1 9 13 2.5 our customers from idea to product launch”, says Rossana Cabral. “We will diversify our business into new channels and markets but will continue to drive our business forward within Chocolate & Confectionery.”   The successful global launch of AAK’s innovative TROPICAO ™ solution will of course play a significant part in AAK’s future as the award-winning solution will be brought to customers in the sunny, hot climates of South America. Collaboration with customers To support AAK’s co-development approach, the new Jundiaí plant will offer a comprehensive customer experience includ- Demand exists for healthier bread in Brazil Chris Brockman, Research Manager, Food & Drink, EMEA Region Mintel Health issues continue to dominate the agenda in Brazil. Some Brazilians certainly appear to be becoming more health conscious in choice of food. According to Mintel’s Healthy Eating Trends – Brazil report, almost a third of Brazilian consumers of healthy products say that they have changed their diet due to health conditions and that – perhaps for this reason – they wish to see more options for healthy food at the supermarket.   Given that bread was strongly tarnished with the ‘processed food’ tag in the 2014 Dietary Guidelines and consumer media content about bread often focuses on diet trends that recommend avoiding it, there is plenty of work for packaged bread brands to do in order to win over healthaware consumers. This is especially the case given that the majority of Brazilian consumers still buy their daily bread fresh and unpackaged from local bakeries.   Brazilian packaged bread products are arguably not doing enough to promote health and naturalness in their offering. The focus of claims on new launches is dominated by allergen-free (largely gluten-free because legislation in Brazil requires producers to disclose the gluten status of their products). Other more compelling claims, which are being used successfully in more developed packaged bread markets, such as wholegrain, high fibre, organic, high protein and especially no additive/preservative claims are less present.


AAK Insight Magazine nr 2 2016
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