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AAK Insight Magazine nr 2 2016

Growth markets – a closer look India: An emerging market with great potential Driven by improvements in per capita consumption, the demand for edible oils in India is on the increase. With the current per capita consumption level in the country still below the global average 8 there is great potential for growth. Newly established AAK KAMANI, with its co-development approach, strong team, and unique value-adding solutions, is ready to service the fast-growing market of India. When AAK in September of 2015 acquired 51 percent of the shares of Kamani Oil Industries Pvt Ltd., the enormous potential of the Indian market was, of course, of particular interest. But of equal importance was the fact that Kamani’s customer and market approach, with great focus on technical expertise and customer co-development, was very similar to AAK’s. With its long and customer-oriented commitments Kamani had positioned itself as a leading supplier of speciality and semi-speciality oils and fats to the major food processing industries in India.   “There is no doubt that our partnership with AAK significantly enhance the capabilities in the Indian market”, says Prakash Chawla, CEO, AAK KAMANI. “By developing unique value-adding solutions together with our customers, we enable them to launch superior food products.”   In addition to the increase in edible oils consumption ( currently around 19 million MT, a figure that is expected to reach 26 million MT by 2025) there is also a growing demand for healthier oils among consumers in India. Health is therefore a primary focus for manufacturers and trans-free products are being marketed by many companies.   “Edible oils are an integral part of the traditional Indian diet, and health and nutrition has as of late become major aspects in everyone’s lives”, says Prakash Chawla. “At AAK KAMANI, we offer a whole range of trans-free products for different applications such as bakery, culinary, confectionery, frozen desserts, nutraceuticals, and infant nutrition.” State-of-the-art facilities To cater to the needs of a growing global food market and to better serve its customers, AAK KAMANI has a world-class vegetable oil processing unit at its disposal. The manufacturing facility, which is certified according to FSSC 22000, ensures flexibility and quality as well as an optimum production capacity with minimum wastage and a deep respect for the environment and food safety.   In addition, AAK KAMANI last year obtained a GMP certification from the local FDA to manufacture pharmaceutical grade oils. The facility is equipped with strict quality control measures to meet rigorous


AAK Insight Magazine nr 2 2016
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