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Insight AAK No 3 2016 E-book

Controlled supply chain AAK has used shea oil as a raw material for over 60 years. Originally, European dealers supplied the kernels, but in order to secure supply, improve transparency, and have a better control of the quality, AAK decided to increase its presence in West Africa and to integrate backwards along the value chain.   Since the end of the 1990s, AAK has opened several local offices throughout West Africa. In addition, warehouses, weighbridges and laboratories have been established to enable quality control along the whole supply chain. Transparency has increased and the value chain has been shortened.   Today, shea trees are monitored and weather data are gathered in order to assess the size of the next harvest. A number of processes take place to ensure an unbroken supply chain – from the collection of shea kernels and early pre-treatment, via transportation to ports and warehouses, to the final shipment to Northern Europe. Kolo Nafaso In 2009 AAK initiated a project of responsible sourcing of shea kernels in Burkina Faso, a country with one of the highest population of shea trees. The initial project was designed as a win-win concept between the women collecting the shea kernels and AAK. It was called Kolo Nafaso, meaning “the house of benefits of shea kernels”. The project grew bigger and became a program, meaning a new way of doing business for both AAK and the women.   “The number of women participating in the program has grown almost exponentially since 2009 which tells us that the program is a very successful one”, says Aude Traoré. “This season, more than 90,000 women joined the program, surpassing our expectations by 20,000. There are still many women who would like to join the program, and thus our aim 5 is to further extend it next season.”   AAK has now started the same program in neighboring Ghana where 4,000 women, having delivered shea kernels for the first season, are enrolled. The company intends to broaden the program in Ghana for the coming season.   “Kolo Nafaso is very important to AAK as it gives us direct contact with the parties doing the majority of work in producing good-quality shea kernels”, says Aude Traoré. “The win-win concept is evident as AAK pre-finance the women, educate them in how to process the shea, and support them in logistical issues.”


Insight AAK No 3 2016 E-book
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