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AAK Annual Report 2016

The business model – global provider of value-adding solutions Launch Implement Ideate Prove Create AAK’s core business is to provide value-adding solutions, based on speciality vegetable oils and fats, to the food, confectionery and cosmetics industries with the purpose to achieve lasting business value together with our customers. Sourcing renewable raw materials from around the globe, we manufacture our broad product portfolio at more than 20 production facilities and customization plants around the world. As markets are evolving throughout the world, new opportunities and challenges continuously arise. Therefore, it is important for AAK to stay on top of market dynamics. Some of the current consumer trends in our key markets include KHDOWKDQGZHOOQHVVFOHDQODEHOVXVWDLQDELOLW\FRVWHI¿ ciency, and premiumization. The Co-Development Company To be able to provide value-adding solutions to our customers we apply our unique co-development approach. This approach is based on long-term partnerships and strong relationships with our customers. This in combination with a great interest in our customers’ businesses, enable us to ZRUNZLWKRXUFXVWRPHUVIURPLGHDWRODXQFK±IURPMRLQW ideation, to close cooperation on development and strong support on implementation of the solution. The foundation for the co-development work is our world-leading capabilities: Our multi-oil and multi-process approach which gives us an unmatched capability to provide customized products. Our know-how of oils and fats and their functions in different applications. Our global presence which enables us to address local markets and needs, as well as act as a global partner. These capabilities make it possible for us to customize solu- WLRQVWKDW¿WRXUFXVWRPHUV¶VSHFL¿FQHHGVDOOZLWKWKHSXU- pose to achieve lasting business results. Last but not least, we have dedicated people at our eleven Customer Innovation Centers across the globe working in close co operation with our customers to provide value-adding vegetable oil solutions. Functional solutions Our products are of both nutritional and functional value, outstanding in their structure, melting and crystallization EHKDYLRXUUKHRORJLFDOSURSHUWLHVÀDYRXUUHOHDVHDQGVNLQ penetration. Our strong focus on customization and our multi-oil and PXOWLSURFHVVDSSURDFKHQDEOHXVWRUHVSRQGWRVSHFL¿F FXVWRPHUQHHGVOLNHLPSURYHGKHDOWKSUR¿OHWDVWHSURFHVV- ing, logistics, labelling and legal requirements. In each case, our technical and commercial experts identify the optimum VROXWLRQWRDVSHFL¿FQHHG 7KH¿YHYDOXHDGGLQJ stages of AAK’s co-development approach. 8


AAK Annual Report 2016
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