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AAK Annual Report 2016

Personal Care AAK applies its technological know-how and technical expertise in the development of high-performing, functional emollients for the personal care industry. The vegetable- derived ingredients, distinct from synthetic, animal oil- or mineral oil-based raw materials, are used in many cosmetic applications, including skin care, baby care, sun care, hair care, and make-up. Our range of products is highly appreciated for the moisturizing properties and sensory attributes WKH\EULQJWRWKH¿QDOIRUPXODWLRQV Dynamic market trends The macro trends of a growing population with increasing buying power in emerging markets, and an aging, active, and appearance-focused population (female and male) in mature Western economies, are key growth drivers behind the continuous volume and value growth of the personal care industry. Today, the industry has coupled its traditional focus on innovation and novelties with an increased emphasis on functionality, safety and sustainability – a trend that supports the use of natural, yet highly sophisticated and well-documented ingredients which are exactly our specialty. Global reach The personal care industry is global. The ten largest companies hold around 50 percent of the global personal care retail market. AAK pursues the strategic and tactical business opportunities that lie within small, medium and global brands – locally and globally. High-performing and sustainable ingredients Our personal care ingredients are all made from natural, renewable raw materials, including rapeseed, shea, mango, illipe, and cocoa. Rapeseed grown in Sweden contains high levels of valuable bioactive lipids – excellent for sensitive skin products, sun care and baby care. Shea butter, with LWVEHQH¿FLDOSURSHUWLHVLVWKHPRVWVRXJKWDIWHUYHJHWDEOH based raw material in the cosmetics industry, used in three times as many applications as any other vegetable oil. Shea is widely recognized for its skin-softening and PRLVWXUHUHWDLQLQJSURSHUWLHVZKLOHLWVDQWLLQÀDPPDWRU\ properties are known for their skin-soothing and healing effects. Product development delivering customer value Our product range is under constant development. In close consultation with our customers, we are able to shape a well-considered response to meet the ever-changing needs of the industry. Our product innovation focuses on devel- RSLQJSURGXFWVFRPELQLQJVSHFL¿FEDVLFIXQFWLRQVVXFKDV moisturizing or softening properties, with more advanced functions, such as protection against UV rays, pollution or other environmental contaminants, or for improved disper- VLRQRISLJPHQWVDQG89¿OWHUV $W$$.ZHHQKDQFHWKHSRZHURIQDWXUHZLWKWKHREMHF- tive of creating high-performing, yet sustainable, attractive and safe ingredients that satisfy the needs and wants of our customers and the end-user – the consumer. Our strong performance and continued growth in mature as well as in emerging markets clearly illustrates that AAK is a recognized and leading niche supplier to the global cosmetics industry. 17


AAK Annual Report 2016
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