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AAK Insight no 4 2017

15 Customer Co-Development in Sweden Close cooperation yields best-in-class solutions for a complex task While AAK is a major supplier of sustainable palm oil to the food industry, our teams are dedicated to providing our customers with the solution that’s right for them, no matter what. Thanks to our multi-oil multi-process approach, we’re able to adapt to shifting consumer preferences and supply our customers with the best possible solutions that meet all of their requirements. Orkla Confectionery & Snacks (C&S), one of AAK’s longterm Swedish customers, approached us in 2015 with the decision to eliminate palm oil from their bakery product range E\-DQXDU\$OWKRXJKZHKDGWUDGLWLRQDOO\EHHQ VXSSO\LQJWKHPZLWKIRUPXODWHGGRXJKDQG¿OOLQJVKRUWHQLQJV they reached out to us because of our extensive experience with palm-free solutions, and their belief in our co-development process. Simply providing Orkla C&S with an “off the shelf” product was never an option as we knew that replacing a key raw material across their entire product portfolio would be a complex task requiring a more unique, tailor-made approach. Project teams were established, both by Orkla C&S and AAK, and we ZRUNHGLQFORVHFROODERUDWLRQWR¿QGWKHRSWLPDOVROXWLRQVIRU WKHGLIIHUHQWLGHQWL¿HGJURXSVZLWKLQWKHLUSURGXFWUDQJH7KHLU main goal was to replace palm oil. However, maintaining or LPSURYLQJWKHQXWULWLRQDOSUR¿OHRIWKHLUSURGXFWVFRQWLQXLQJWR use pumpable shortenings for their doughs, and limiting cost increases were also keys to success. Thanks to our ability to source and process multiple types RIRLOVVHYHUDOVROXWLRQVZHUHLGHQWL¿HG$IWHULQWHUQDOSURG- uct development, we presented possible solutions to Orkla C&S and they chose to proceed with formulated solutions from AAK. The result of the project is that our tailor-made, SDOPIUHH¿OOLQJIDWVDQGSXPSDEOHVKRUWHQLQJVROXWLRQVKDYH already been introduced in Orkla C&S’s products on the mar- NHW$OORIWKLVZDVDFKLHYHGEHIRUHWKH-DQXDU\WDUJHW By taking the time to do a thorough mapping of the Orkla C&S’s value chain and needs, we were able to provide them with a true, co-developed multi-solution. The experience for both AAK and Orkla Confectionery & Snacks was extremely positive and has already led to a second wave of projects with the customer. Christine Å. Stenbeck Key Account Manager, AAK Sweden Karin Bringsarve Customer Innovation Manager, AAK Sweden Implement Launch Prove Ideate Create 7KH¿YH value-adding stages of AAK’s co-development approach.


AAK Insight no 4 2017
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