Dear readers, A very warm welcome to another edition of AAK’s customer magazine Insight. This time we will take a closer look at our newly established Special Nutrition segment. This segment, made up of Infant, Medical and Senior Nutrition, is an important 2 part of our new company program The AAK Way, and the opportunities within the different nutritional markets are both many and very interesting. The idea behind The AAK Way is to build upon the strong foundation that our former company programs AAK Acceleration and AAKtion so very successfully have created. The AAK Way is built up by a number of important projects and in this magazine we will explain our ambition with the program and what value it will bring to you as a customer. Millennials – who are they and what do they want? For companies within the food industry it is always important to study global demographic changes as trends and tastes tend to shift from one generation to the next. With the so called millennial generation now being the largest consumer group in the world this has become more important than ever. Millennials are customers born between 1980 and 2000 and this generational cohort provides opportunities as well as certain perils, something that we will take a look at in this magazine. Dairy alternatives is a good example of a category that millennials, for a variety of reasons, are interested in. Whereas these alternatives earlier were limited to vegans or vegetarians and people with special dietary needs, there is today an increasing amount of consumers who actively choose these products. On pages 8–9 we investigate the fast-growing market of plant-based dairy products. Leading the way with The AAK Way 3 AAK creates Special Nutrition segment 4–5 The chocolate challenge – and solution – in hot climate markets 6–7 The booming market of plant-based dairy 8–9 The impact of the millennial generation 10–11 AAK USA inaugurates innovation lab 12–13 AAK – The Co-Development Company 14–15 The Co-Development Company We also give concrete examples of what it means to be the Co-Development Company. We have asked colleagues from different parts of the organization to share some of their recent co-development stories, and to explain how our customer value propositions for health and reduced costs have helped our customers improve and grow their businesses. If you have any comments or questions about the content of the magazine or if you have suggestions for future articles, please don’t hesitate to talk to your AAK representative or contact us via insight@aak.com. Wishing you an insightful reading. Arne Frank CEO and President Contents Insight AAK Magazine Published by AAK AB (publ.) | www.aak.com Editorial group Henning Villadsen, Christian Robèrt, Nevin Belul, Bodil Granroth, Rasa Moorthamer, Anne Brødsgaard, /HDVOLH&DUUdD÷OD<DÕFÕ-DURVODZ%RJXV Christine Å. Stenbeck Contact insight@aak.com 3URGXFWLRQ-RKQ-RKQ.RQVXOW$% Photographs: AAK, Thomas Hergaard, www.benfoto.se, marchello74/Shutterstock.com Print: Exakta
AAK Insight no 4 2017
To see the actual publication please follow the link above