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AAK Insight no 4 2017

AAK broadens its nutritional focus, creating Special Nutrition segment AAK’s business segment Infant Nutrition has been selling speciality oils and blends to the infant formula industry and the medical nutrition industry 4 for many years. To meet current and future demands on the various QXWULWLRQDOPDUNHWVWKHFRPSDQ\KDVQRZHSDQGHGLWVQXWULWLRQSRUWIROLR and created a Special Nutrition segment, comprised of Infant, Medical and Senior Nutrition. Infant Nutrition is one of the fastest-growing packaged food categories in the world and for AAK it has been a segment that has seen tremendous development over the last six or seven years. AAK’s Infant Nutrition organization is truly a global one with sales, marketing, R&D, product management, and customer innovation functions serving customers from twelve different AAK plants around the world. To create synergies and strengthen this successful de- YHORSPHQW$$.KDVWXUQHGLWVH\HVWRZDUGVWKHVLJQL¿FDQW opportunities presented within other nutrition markets, making Special Nutrition an important focus area within The AAK Way, AAK’s company program for 2017–2019. “AAK has all the capabilities necessary for this wider nutrition platform”, says Karel Stoschek, President Special Nutrition. “We have strong knowledge and a solid reputation within speciality oils and fats, we have a global production footprint, and we have commercial and knowledgeable customer innovation teams all over the world.” Although Infant Nutrition initially will form the basis of the new Special Nutrition segment, many important investments, Karel Stoschek explains, will be made in the sub-segments of Medical and Senior Nutrition. Infant Nutrition For several decades AAK has successfully been a supplier of speciality oils and fats solutions to the infant formula industry. The company’s engagement and understanding of the market and its unique co-development approach has positioned AAK as a global supplier within the industry. When creating infant formula, human milk acts as the golden standard and is the target for infant formula producers. However, there is no standard ‘human milk’ composi- WLRQDVLWFDQGLIIHUVLJQL¿FDQWO\GHSHQGLQJRQDSOHWKRUDRI factors, including the mother’s genotype, diet, lifestyle, and stage of lactation. These factors create diverse demands for different geographical areas, as well as for the different development stages of the child. “In cooperation with our customers, we create tailor-made solutions for their desired products”, says Karel Stoschek. “The products aimed for infants are FDUHIXOO\UH¿QHGWRUHDFKDKLJK level of product quality and food safety, meeting requested legal demands and Codex recommendations.”


AAK Insight no 4 2017
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