Power to the plants – the booming market of plant-based dairy Over the last years alternatives to dairy products have become a category within the food industry to be reckoned with. Products based on plants, grains and nuts – and free from dairy in any form – is on the rise as health, variety and sustainability have become important issues for consumers across the world. The base ingredients of plant-based dairy products vary greatly and include soy, rice, almond, coconut, cashew, KDHOQXWDQGKHPS6R\PLONZDVRQHRIWKH¿UVWDOWHUQDWLYH dairy products before expanding into other categories, such as yoghurt, desserts and ice creams. Soy-based products have, however, seen a decline over the last couple of years with almond- , coconut- and cereal-based products becoming 8 more popular with consumers. “Dairy alternatives are picked up by more and more consumers and we’ve seen phenomenal growth in North $PHULFDDQGLQPDQ\(XURSHDQPDUNHWV´VD\V'DYLG-DJR Director of Innovation & Insight at Mintel, one of the world’s leading market intelligence agencies. “It’s not so much about consumers following a strict vegan diet, but rather what we FDOOµÀHLWDULDQV¶FRQVXPHUVZKRRSWLQDQGRXWRIGDLU\ products and dairy alternatives according to taste, variety and health.” $VLGHIURPWKHVHIDFWRUV'DYLG-DJRHSODLQVFRQVXPHUV are interested in dairy alternative products from a sustainability perspective. Consumers are increasingly aware of the dairy production’s environmental impact which is why they look for less impactful alternatives. “Consumers are recognizing the fact that plantbased alternatives are far more sustainable than dairy and meat production for HDPSOH´VD\V'DYLG-DJR³7KH\ are recognizing the lower carbon footprint that comes from plant-based alternatives, and they are recognizing the more natural values that are typically associated with plant-based foods.”
AAK Insight no 4 2017
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