Personal Care
AAK applies its technological know-how and technical
expertise in the development of high-performing, functional
emollients for the personal care industry. The vegetable-
derived ingredients, distinct from synthetic, animal oil- or
mineral oil-based raw materials, are used in many cosmetic
applications, including skin care, baby care, sun care, hair
care, and make-up. Our range of products is highly appreciated
for the moisturizing properties and sensory attributes it
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Dynamic market trends
The macro trends of a growing population with increasing
buying power in emerging markets, and an aging, active,
and appearance-focused population (female and male) in
mature Western economies, are key growth drivers behind
the continuous volume and value growth of the personal care
industry.
Today, the industry has coupled its traditional focus on
innovation and novelties with an increased emphasis on
functionality, safety and sustainability – a trend that supports
the use of natural, yet highly sophisticated and well-
documented ingredients which are exactly our speciality.
Global reach
The personal care industry is global. The ten largest companies
hold around 50 percent of the global personal care retail
market. AAK pursues the strategic and tactical business
opportunities that lie within small, medium and global brands
– locally and globally.
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Our personal care ingredients are all made from
natural, renewable raw materials, including
rapeseed, shea, mango, illipe, and
cocoa. Rapeseed grown in Sweden
contains high levels of valuable bioactive lipids – excellent
for sensitive skin products, sun care and baby care. Shea
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vegetable-based raw material in the cosmetics industry, used
in three times as many applications as any other vegetable
oil. Shea is widely recognized for its skin-softening and
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properties are known for their skin-soothing and healing
effects.
Product development delivering customer value
Our product range is under constant development. In close
consultation with our customers, we are able to shape a
well-considered response to meet the ever-changing needs
of the industry. Our product innovation focuses on devel-
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moisturizing or softening properties, with more advanced
functions, such as protection against UV rays, pollution or
other environmental contaminants, or for improved disper-
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At AAK, we enhance the power of nature, with the objective
of creating high-performing, yet sustainable, attractive
and safe ingredients that satisfy the needs and wants of our
customers and the end-user – the consumer. Our strong
performance and continued growth in mature as well as in
emerging markets clearly illustrates that AAK is a recognized
and leading niche supplier to the global cosmetics industry.