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The biscuit market is one of the main markets for AAK in
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by developing a low-saturated fat for dough application to be
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Through our co-development approach and in close
partnership with our key client, which also is one of the
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worst economic crisis in history and since the biscuit market
is very competitive with low-price products gaining shares
over the last three years, the cost of AAK’s new solution also
had to be the same or lower than the standard solution used
in the market.
A customized product was launched as part of our
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reduction of SAFA to 20 percent of total fats allowed for a
low saturation claim. Aside from reducing total and saturated
fats and promoting cost savings, our new Akobake solution,
depending on customer needs, can be delivered with or
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Within the highly competitive food industry, a good
partnership between customer and supplier has become
fundamentally important. With AAK’s customer-centric
approach, supported by our new Customer Innovation
Center in Jundiaí, we will continue to co-develop tailored
solutions for our customers.
Rossana Cabral
Marketing Manager, AAK Brazil
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This particular opportunity arose with an infant nutrition
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Chinese market required to declare the source of whey
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have earlier used cow milk whey powder in their products,
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regulation, they must, if they continue to use cow milk whey
powder, label this as the source.
As a result, consumers have challenged the “authenticity
and pureness” of goat milk infant formulas in which cow milk
whey is used as an ingredient. However, goat milk whey is
expensive and the supply is inconsistent in China.
To address this inconsistency, AAK developed a product
combining an oil blend with goat milk whey. This eliminated
the goat milk whey supply challenges for the manufacturers
and furthermore ensured an easy and safe use. The launch
of this solution has been welcomed by the market and it has
become very successful for AAK China’s business team.
Alva Zhang
Marketing Manager, AAK China
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solution to biscuit market
Customer Co-Development in China
Oil solution for the Chinese
infant formula market