Dear readers,
In this issue of Insight we will take a closer look at innova-
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program The AAK Way and decisive for us to be our
customers’ preferred supplier and for securing that our
solutions add high value to our customers’ products.
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shares his view on innovation in AAK and explains how it has
changed over time since he joined the company 30 years
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about the innovation opportunities and challenges that exist
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place – among leading brands and so called disruptive
ones – we asked market research provider Euromonitor for
an analysis. We have also talked to David Jago at market
intelligence agency Mintel who highlights some of the current
trends in the fast-changing food and ingredient industries.
Coconut oil in high demand
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demand over the past two decades and for this issue we
visited Indonesia, the world’s largest producer of coconuts.
Here we recently started a direct sourcing project together
with a local coconut oil mill, supporting small-scale farmers.
Through our initiative the farmers will be able to improve their
livelihoods and in addition, there are important environmental
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Delivering successful consumer-focused innovation 8–9
Mintel on food innovation trends 10–11
Coconut oil, a raw material in high demand 12–13
AAK – The Co-Development Company 14–15
The Co-Development Company
We also give you some concrete examples of what it means
to be the Co-Development Company. We have asked
colleagues from different parts of AAK to share some of
their recent co-development stories, and to explain how our
customer value propositions for health and reduced costs
have helped our customers improve and grow their businesses.
If you have any comments or questions about the magazine
or if you have suggestions for future articles, don’t
hesitate to talk to your AAK representative or contact us via
insight@aak.com.
Enjoy your reading.
Anne Mette Olesen
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Contents Insight AAK Magazine
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Editorial group
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Contact
insight@aak.com
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