Effective go-to-market delivery critical for success
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mindful experience. Therefore, manufacturers need, while
innovating a product, to maintain an open platform to
adapt delivery methods to the consumers. The popularity
of on-line subscription services has seen strong success,
but key features such as personalization and convenience
have since been re-adopted by retail where we see the
emergence of curated packs for easy meal preparation, for
example.
The diversity of business model alternatives has put
mainstream brands to a challenge and more than ever, a
go-to-market strategy needs to be shaped at the inception of
the product.
The pressure for accelerated innovation continues to
rise. Social networks and sharing platforms, the focus on
experience and personalization has put established brands
under scrutiny as dynamic and agile disruptors address with
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are addressing the needs of a more sophisticated consumer
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collaboration with its ingredients partners, brands can more
effectively merry up their knowledge of evolving trends with
ingredients that meet the nutritional and indulgence needs of
consumers today.