Customer Co-Development in Europe
Maximum value and zero compromise in chilled
dairy snacks
Earlier this year, a major producer within the chilled dairy
snacks segment faced some serious problems within its
supply chain, resulting in both quality and production issues.
Based on the producer’s input, a team from AAK started
to secure availability of raw material volumes with the
right quality and develop a tailor-made solution to provide
seamless performance. Within a short time period a formu-
Implement
Launch
Prove
Ideate
Create
The five
value-adding
stages of AAK’s
co-development
approach.
lation was chosen to be used for industrial scale trials.
During ramp-up, the ability to meet set requirements and
specifications was closely monitored. Through iterations,
testing and tasting together with the customer, we agreed on
a final product specification with zero compromise on taste,
functionality and sustainability requirements.
This close collaboration resulted in the producer being
able to pursue the growing market demand. From first
customer interaction to final chilled dairy snack at the
retailers, it took less than nine months.
Daan Wagter
Customer Innovation Manager, AAK Netherlands
Daan Lugard
Sales Manager, AAK Netherlands