What’s your special chocolate
moment?
Premium chocolate is one of the fastest-growing chocolate segments. Thanks to
manufacturers’ commitment to quality and experimentation with flavors, consumers
are not only enjoying chocolate to satisfy a craving, but to share an experience on
a special occasion. We asked some of our AAK colleagues around the organization
about their special chocolate moments, and what they think will be important for
future ones.
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Stina
My special chocolate moment is when I share a piece of chocolate
with my children. It’s rewarding because it makes me feel caring.
My future moment is perhaps with a chocolate with lots of color,
more natural ingredients, and one that is healthier.
Musna
A special moment for me is when I share a chocolate cake or
chocolate bar with my family. It reminds me of the close bond
that I have with them. I hope my special chocolate moment in the
future will be both affordable and healthier.
Kasper
My best chocolate moment is one that is shared with friends, when
we meet and experience something together. I really like that
somebody made an effort to create something delicious. For the
future, I would like to see even more innovation, chocolate that is full
of flavors and that has been created with a lot of passion.
Mehri
My special moment is when I, after a great day at work,
treat myself with a piece of chocolate. That makes me
feel very pleased.