197 BULK BINS A NEW BUSINESS OPPORTUNITY FOR RETAILERS Customers prefer to be able to choose themselves how much they buy and what they buy. Bulk presentations allows consumers to mix and test new products without having to buy a whole package. Bulk is an easy way to adapt the offer to the microeconomic environment (premium, ethnic or value offer). Bulk allows better and swifter adaption to local demand than pre-packed goods. Bulk bins are a great way to present and stimulate the growing interest in organic foods and fair trade products. Seeing the product and being able to measure yourself appeals to the customer and brings store loyalty. BILK BINS
HL Latvia
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