7 New Product Customer focused values Optimisation We make things better – stores, sales, products and people. Innovation Constant innovation, constant improvement, constant change is at the core of everything we do. Not just for novelty, but change for the better. Confidence We know we are essential for the success of our customers. We are confident in what we do and we give them confidence.. Differentiation We create a difference between the past and the future, between our customers and their competition, between ourselves and others in our market. Pragmatism We only sell what works better. We only sell what increases profit for our customers and ourselves.
HL England
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