11 Sharing knowledge with our customers In interaction with customers, knowledge sharing is very important. AAK is focusing on customer co-development where one important part is to run trials at the pilot plants at one of our customer innovation centers. This is done in order to offer the best possible solution for the customer. Both the AAK Academy and our customer magazine are useful tools for sharing knowledge and to give the latest information available. AAK Academy – the knowledge center for lipid technology The AAK Academy is a unique training concept, exclusively for customers. The Academy cultivates a good understanding of lipid technology and its role in food and other applications that guides customers in the search for the most suitable fat for a given product. It also facilitates dialogue between customers and AAK to achieve the best cooperation. The AAK Academy offers a wide range of courses, and the format is highly flexible, with lecturers selected from the experts among AAK’s staff. The Academy’s basic courses on oils and fats technology give a comprehensive overview of relevant topics. The important role of oils and fats in the diet is reviewed from different standpoints. Soft processing methods and their enhancement of quality and functionality are described, together with food safety and practical advice for handling oils and the functionalities in the final applications. Complete documentation Participants receive complete documentation of all lectures. In addition, they get a copy of HANDBOOK the publication “Handbook – VEGETABLE OILS AND FATS Vegetable oils and fats”. The handbook is written by experts from AAK and contains both theoretical and practical knowledge relating to oils and fats. Since the beginning, in the early 1990s, AAK has educated thousands of customers in lipid technology. For those customers who do not have the possibility to come to AAK, the Academy is held at customer sites. The goal is to continuously expand the Academy and make it possible for even more customers to be educated in this lipid technology. AAK’s customer magazine – latest trends and information AAK always aims to share the latest information with customers, and one way of doing this is our customer magazine. It is an important tool for creating and maintaining awareness among customers. The content varies over time and examples of topics include new product launches, highlights of product benefits and the latest news from the scientific world. The magazine is highly appreciated among customers, and investors also see it as a good way of receiving information about AAK. It is available both in a printed version and as an e-book that can be found at our website, www.aak.com. It is distributed around the globe and also serves as a marketing tool at exhibitions, conferences and in customer contacts. AAK Magazine | No 1, 2014 Cost savings in ice cream, page 2–3 Filling fats for pralines on trend, page 6–7 Flakes for easy handling, page 14 Increased profitability in bakery, page 16–17
AAK - Sustainability Report 2014/2015
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