Dear readers,
Welcome to another issue of AAK’s customer magazine
Insight. In this edition we will take a closer look at our newly
inaugurated factory in China and what this establishment
will mean for AAK and for our customers in the region. Our
General Manager in China, Weiyu Fan, gives a detailed view
of the opportunities and challenges in this huge and highly
competitive market.
In addition to this new factory we have recently opened
another Customer Innovation Center in the United States.
The center, located at our production site in Louisville,
Kentucky, is AAK’s twelfth worldwide and features a bakery
lab, an analytical lab, and a process pilot plant. On pages
12–13 you can read more about this state-of-the-art facility.
We will also take a closer look at our business within
medical nutrition. This is a market that we have been serving
for many years, particularly in Europe. But with the creation
of our Special Nutrition segment, comprised of Infant, Senior
and Medical Nutrition, we aim to expand our supply of
medical nutrition solutions to a global level.
Food trends and their impact on AAK
Transparency, health, sustainability, and personalization
are some of the global megatrends, analysts agree, that will
influence the future of the food industry. Other trends that
will play a major role going forward are plant-based foods,
the concept of snackification, and premiumization. In this
magazine we will pay some extra attention to these three
very important trends. To find out what they will mean for
AAK and our value proposition to our customers, we have
talked to the company’s Marketing Directors for the Dairy,
Bakery and Chocolate & Confectionery segments.
2
AAK inaugurates another state-of-the-art factory 3
Ready for China 4–5
Unlocking the potential of medical nutrition 6–7
Global megatrends and their impact 8–10
AAK walks the sustainability talk 11
New Customer Innovation Center in the US 12–13
AAK – The Co-Development Company 14–15
The Co-Development Company
Furthermore, we give you some concrete examples of what it
means to be the Co-Development Company. We have asked
colleagues from different parts of the organization to share
some of their recent co-development stories, and to explain
how our customer value propositions for health and reduced
costs have helped our customers improve and grow their
businesses.
If you have any comments or questions about the magazine
or if you have suggestions for future articles, don’t
hesitate to talk to your AAK representative or contact us via
insight@aak.com.
Enjoy your reading.
Anne Mette Olesen
Chief Marketing Officer
Contents Insight AAK Magazine
Published by AAK AB (publ.) | www.aak.com
Editorial group
Henning Villadsen, Christian Robèrt, Alva Zhang,
Bodil Granroth, Catharina Aaröe, Rasa Moorthamer,
Anne Brødsgaard, Mads Feer, Leaslie Carr, Anker Fog,
Tania Moreira Parra, Sacid Erdem, Burç Bölükbaşı,
Andrés Daza.
Contact
insight@aak.com
Production: JohnJohn Konsult AB
Photographs: AAK, Thomas Hergaard, Sophie Ekman,
www.benfoto.se, Shutterstock.com
Print: Exakta