The AAK Way
Our company program The AAK Way was launched
in January 2017 and will guide us through 2019. After
two very exciting years with the development and
implementation of the program, we have seen important
achievements across the globe within many functions.
This has created a strong foundation going into the final
year of the program during which there will be focus
on continued execution and harvesting of program
initiatives.
The AAK Way is based on six strategic cornerstones:
Speciality and semi-speciality products
Customer co-development
Sustainable growth
Global reach aligned with high-growth markets
and segments
Strong local presence
Multi-oil and multi-process
The key focus for The AAK Way is to enable us to
continue to deliver strong organic growth. This will be
achieved by focusing on five priority areas – Go to
Market, Operational Excellence, Special Focus Areas,
Innovation, and People.
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Go to Market
Being the Co-Development Company, we create
lasting value for our customers through value-adding
vegetable oils and fats solutions. Our go-to-market
approach is to partner with our customers all the way –
from identifying their needs, through creating the right
solutions for them, to the actual sales. During 2018, we
conducted a Global Customer Survey which will guide
us in further strengthening our way of selling and our
unique customer co-development approach, as well
as enhance the customer experience and increase
customer loyalty.
Operational Excellence
In accordance with our brand promise and to manage
the ever-increasing competition in the market, it is
important that we have operational excellence all the
way from sourcing our raw materials in a cost-competitive
and responsible way, via a cost-effective production
to delivering on time and in quality. This is enabled
by further strengthening our supporting tools and
processes.
Special Focus Areas
AAK’s core business is to develop and supply vegetable
oils and fats solutions to solve customer-specific
needs across industries such as bakery, chocolate and
confectionery, cosmetics, and infant nutrition. To further
strengthen our organic growth, we have identified some
special focus areas which we believe hold significant
potential for future growth: Special Nutrition (including
Infant, Medical and Senior Nutrition), Dairy (including
the plant-based dairy industry), as well as an increased
focus on Foodservice.
Innovation
Innovation is crucial to drive future organic growth and
to build an even stronger AAK for the mid and the long
term. This is decisive for being the preferred supplier
and for securing that our solutions add strong value to
our customers. When it comes to innovation capabilities
we want to be in a league of our own when developing
new market-driven ideas, subsequently executing with a
sense of urgency leading to full commercialization.
People
We want AAK to be a great place to work, a place
where we set a high standard for performance, where
everybody is highly engaged, with potential for personal
development and where strong leaders both support
and challenge all colleagues in an organization to
last. We also continuously prepare our workforce for
the ever-changing future and invest in leadership
development.
Innovation
Go to
Market
Operational
Excellence
Special
Focus Areas
People
AAK Way of Selling
Customer Co-Development
Sourcing Excellence
Cost Effective & Flexible
World Class Delivery
Special Nutrition
Dairy+
INNOBO - Products