Personal Care
30 years of continued success
AAK applies its technical know-how and expertise in the
development of high-performing, functional emollients
for the cosmetics industry. 2018 marked our 30th
anniversary, having initially started in 1988 to develop
customized solutions for cosmetic giant L’Oréal. Today,
we serve all customer categories, from local niche
brands to multinational brand leaders.
Solutions
Our plant-derived emollients, distinct from synthetic,
animal or fossil-based raw materials, are primarily used
for skin care applications, including face care, body
care, baby care, and sun care; but are also used in hair
care, make-up, deodorants and wet wipes. Our product
range is appreciated for the moisturizing properties
and sensory attributes it brings to final cosmetic
formulations.
Trends
Macrotrends supporting the continued global volume
and value growth of the industry include a growing
population, an increasing spending power in emerging
markets, and an aging, active, health-oriented and
appearance-focused population (female and male) in
mature western economies. The increased demand for
natural ingredients is driven by the growing concern and
awareness of the health of our body and planet.
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New products
The cosmetics industry is constantly looking for new
textures or ingredients giving a surprising skin feel. In
response to this, our Lipex SMP was launched in April
2018. The product’s transition from solid to liquid takes
place within a very narrow temperature range, which
means that this solid product melts immediately upon
skin contact. This gives a “cooling skin feel” which is
very appealing in aftershave, after sun and other skinsoothing
products.
Future growth
Though the cosmetics industry is global, it continues
to be the mature western markets (Europe and North
America) that consume the majority of plant-based
emollients. This is due to these regions being the
biggest manufacturers and consumers of skin care
products and having the biggest consumer demand for
natural alternatives. China and Brazil are expected to
follow suit as their markets mature.