A business model focused on
collaboration, value and growth
12
Launch
Implement Ideate
Prove
Create
The five value-adding
stages of AAK’s
Co-Development
approach
Ever since AAK first started helping customers to
improve and accelerate product development, our
industry has changed tremendously. Consequently,
our business model has evolved to ensure AAK
continues
to deliver ever more effective solutions
that drive sustainable growth.
Our core business today is to provide value-adding
vegetable oil solutions to the food, confectionery and
cosmetics industries. Customers worldwide rely on our
expertise, experience and innovation to deliver lasting
business value in markets shaped by shifting consumer
trends.
While this inevitably creates challenges to overcome,
it also gives way to exciting new ideas and potential.
We continuously refine our business model to ensure
customers can leverage these developments and turn
them into growth opportunities. This model is built
around the following key attributes:
One size does not fit all
We understand that customers come with their own
unique challenges, and therefore require customized
solutions to get the results they need to stay competitive.
Our multi-oil and multi-process approach gives us
an unmatched capability to provide products tailored
to specific needs, while our worldwide network of
Customer Innovation Centers and production facilities
enables us to act effectively as both a local and global
partner.
Exceptional multi-functional solutions
We make products with excellent nutritional and
functional value, with outstanding structure, melting and
crystallization behavior, rheological properties, flavor
release, and skin penetration. This enables us to meet
specific customer requirements for improved health
profile, taste, processing, logistics, labeling, and legal
requirements. In every case, our technical and commercial
experts work closely with customers to identify the
optimal solution.
A focus on health
Many customer demands are inspired by consumer
health trends. This is an area we take very seriously,
not least to support a customer’s product development
strategy. Here our expertise has enabled us to maintain
Co-Development creates value
One of AAK’s greatest strengths is our unique co-development
approach. This was born from our strong
relationships with customers, where we could bring
the most value by working proactively in close collaboration
to deliver value-adding results at every stage.
This methodology enables us to work as an efficient
team from idea to launch, drawing upon the right
expertise at the right time to create solutions with better
ideation, faster development times and more effective
implementation.