27 27
Sustainable solutions to the
cosmetics industry
AAK applies its technical expertise and technological
know-how in the development of high-performing, functional
emollients for the cosmetics industry. Since 1988,
when we started to develop customized solutions for
cosmetic giant L’Oréal, we have continued to develop
our offer. Today, we are proud to serve all customer
categories, from local niche brands to multinational
brand leaders.
Solutions
Our plant-derived emollients, distinct from synthetic,
animal or fossil-based raw materials, are primarily used
for skin care applications, including face care, body
care, baby care, and sun care; but are also used in hair
care, make-up, deodorants, and wet wipes. Our product
range is appreciated for the moisturizing properties
and sensory attributes it brings to final cosmetic
formulations.
Trends
Trends supporting the continued global volume and
value growth of the industry include a growing population,
an increasing spending power in emerging
markets, and an aging, active, health-oriented and
appearance-focused population (female and male) in
mature western economies. The increased demand for
natural ingredients is driven by the growing concern and
awareness of the health of our body and planet.
Sustainable and responsible
Ethical sourcing and traceability are becoming increasingly
important for consumers and cosmetic producers.
In response to customer interest in increasing the social
value of their brands, we have developed Sustainability
Partner Programs in collaboration with the Global
Shea Alliance, where customers or brands can engage
directly in supporting the optimization of the shea
sourcing and processing in West Africa. Burt’s Bees and
Beiersdorf are two examples of such partnerships in
2019.
Future growth
Though the cosmetics industry is global, it continues
to be the mature western markets (Europe and North
America) that consume the majority of plant-based
emollients. This is due to these regions being the
biggest manufacturers and consumers of skin care
products and having the biggest consumer demand for
natural alternatives. China and Brazil are expected to
follow suit as their markets mature.
Personal Care