The AAK Way
Our company program The AAK Way was launched in
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implementation of the program we have seen important
achievements across the globe within many functions. This
has created a very strong foundation going into 2018 where
the focus on execution will continue and where maximizing
the outcome of initiatives will be key.
The AAK Way, which will guide us through 2019, is based on
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Speciality and semi-speciality products.
Customer co-development.
Sustainable growth.
Global reach aligned with high-growth markets
and segments.
Strong local presence.
Multi-oil and multi-process.
The key focus for The AAK Way is to enable AAK to continue
to deliver strong organic growth. This will be achieved by
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Excellence, Special Focus Areas, Innovation, and People.
Go to Market
Being the Co-Development Company we create lasting
value for our customers through value-adding vegetable
oils and fats solutions. Our go-to-market approach is to
partner with our customers all the way – from identifying their
needs, through creating the right solutions for them, to the
actual sales. Our way of selling and our unique customer
co-development approach are business tools we want to
strengthen even further over the next years.
Operational Excellence
In accordance with our brand promise and to manage the
ever-increasing competition in the market, it is important that
we have operational excellence all the way from sourcing
our raw materials in a cost-competitive and responsible way,
via a cost-effective production to delivering on time and in
quality.
Special Focus Areas
AAK’s core business is to develop and supply vegetable oils
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industries such as bakery, chocolate and confectionery,
cosmetics, and infant nutrition. To further strengthen our
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Innovation
Innovation is crucial to drive future organic growth and
to build an even stronger AAK for the mid and the long
term. This is decisive for being the preferred supplier and
for securing that our solutions add strong value to our
customers. When it comes to innovation capabilities we
want to be in a league of our own for developing new ideas,
subsequently executing with a sense of urgency leading to
full commercialization.
People
We want AAK to be a great place to work, a place where
we set a high standard for performance, where everybody
is highly engaged, with potential for personal development
and where strong leaders both support and challenge all
colleagues in an organization to last. We also continuously
prepare our workforce for the ever-changing future.
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adding vegetable oil solutions.
To reach our management ambition of improving, on
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supporting a good and consistent earnings per share
improvement.
To build a stronger AAK for the short, mid and long term.
One year after launch the program is developing according
to plan. We look forward to the continuous execution of
The AAK Way in order to create even more value for all
of our customers and other stakeholders.
7
Innovation
Go to
Market
Operational
Excellence
Special
Focus Areas
People
AAK Way of Selling
Customer Co-Development
Sourcing Excellence
Cost Effective & Flexible
World Class Delivery
Special Nutrition
Dairy+
INNOBO - Products