Dear readers,
For this issue of Insight, we have talked to Cloetta, a
leading confectionery company in the Nordic region and the
Netherlands with whom we have formed a partnership for
sustainable shea. In an exclusive interview, the company’s
Director Sustainability Affairs explains how this initiative fits
with Cloetta’s overall goal for corporate responsibility.
Bob Norman, Sustainable Palm Oil Manager, reports from
the ground in Malaysia where AAK is engaged in a smallholder
2
project called Forever Sabah. The state of Sabah,
responsible for 10 percent of global palm oil production, has
a target to reach RSPO certification for all its palm production
by 2025.
In an article from market intelligence agency Mintel, David
Jago talks about the power and importance of storytelling,
a marketing phenomenon that has become a key selling
proposition for many companies.
A world of opportunities
We will also introduce you to the world of opportunities that
our solutions give manufacturers who produce chocolate
and confectionery with fillings, products that are increasingly
preferred by consumers today.
In addition, you can read about our new Special Nutrition
solutions range, Akonino® ELIP, mimics the golden standard
of human milk while meeting new requirements in the
upcoming EU regulations for infant formula.
Great fillings for special chocolate moments 3
What’s your special chocolate moment? 4–5
Partnership for sustainable shea 6–7
Smallholder engagement in Malaysia 8–9
Mintel: The power of storytelling 10–11
Infant formula as a compliment 12
AAK’s new Akonino® ELIP range 13
AAK – The Co-Development Company 14–15
The Co-Development Company
As usual, we give you some concrete examples of what it
means to be the Co-Development Company. AAK colleagues
from different parts of the organization share some of their
recent co-development stories and explain how our customer
value propositions for health and reduced costs have helped
our customers improve and grow their businesses.
If you have any comments or questions about the magazine
or if you have suggestions for future articles, don’t
hesitate to talk to your AAK representative or contact us via
insight@aak.com.
Enjoy your reading.
Anne Mette Olesen
Chief Marketing Officer
Contents Insight AAK Magazine
Published by AAK AB (publ.) | www.aak.com
Editorial group
Henning Villadsen, Mariana Mocanu, Christian Robèrt,
Anne Brødsgaard, Johan Malm, Laura Schlebes,
Caroline Westerik, Bodil Granroth, Catharina Aaröe,
Helen Flower, Martin Persson.
Contact
insight@aak.com
Production: JohnJohn Konsult AB
Photographs: AAK, Thomas Hergaard, Cloetta, Kim Hess,
Charlotte Kropholler, Shutterstock
Print: Exakta