Sharing knowledge with our customers
Valued product information
for our customers
The minimum requirement for product information
is usually stipulated by legislation and stated in the
standard contracts used in our business. Requirements
for further information depend on the type
of delivery. For example, they vary according to
whether the product is standard or highly refined,
and whether an ingredient or a final consumer
AAK’s product information sheets sometimes have
different names in different countries, but in general,
three types of information are available:
Product Information Sheet/Product Specification
specifies the physical and chemical properties of the
products and is often part of a contract.
Material Safety Data Sheet relates to safety issues,
often concerning transport. This is a legal requirement
for chemicals, but not for food. However, most
customers demand this information.
Quality & Product Safety Sheet contains additional
information related to the product such as allergens,
GMOs, residues, country of origin, raw materials
and additives, typical fatty acid composition, etc.
For some products, a Certificate of Analysis accompanies
the delivery. The certificate is produced by
the relevant AAK laboratory and confirms compliance
with agreed product specifications.
In interaction with customers, knowledge sharing
is of great importance. AAK is focused on customer
co-development where one important part is to run
trials at our Customer Innovation Centers. This is
done in order to offer the best possible solution
Henning Villadsen, Business Development Director
at AAK, about Insight:
When was the magazine started?
It was launched three and a half years ago with the first
issue published in 2015.
What purpose does it have and who is it for?
The magazine helps customers and investors to
learn more about AAK. It tells our unique stories from
a variety of interesting perspectives, which in turn
highlights our global capabilities with real-life examples
of how we have created customer value.
What has been done to revitalize the magazine?
We are embracing digital formats to create a more
emotionally engaging experience, for example adding
video-embedded features to bring our online version
to life. In addition, we are also bringing the end
voice more clearly to the forefront, to
show how our solutions deliver results to the very
end of the value chain.
Why should you read it?
Insight is essential reading for those who want to learn
how AAK can make a difference to their business, and
who need to stay updated with the latest movements
within the food and beverages market. Look out for
upcoming editions that focus on the commercial advantages
of our co-development approach.
for the customer. Both the AAK ACADEMY™ and
our customer magazine Insight are useful tools for
sharing knowledge and to give the latest information