AAK ACADEMY™ – the knowledge center for lipid technology
Li Na Wong, Marketing Manager AAK Southeast Asia, on AAK ACADEMY™:
What is the AAK ACADEMY™?
The AAK ACADEMY™ is an important part of AAK
that organizes application-focused courses specific
to customer needs. Usually held at our premises, but
sometimes at a customer’s own facility or on neutral
ground, these courses take a holistic approach towards
ideation, development, and production success.
How does it work?
We keep the courses flexible to suit customers,
segments or markets, but typically they have a formal
set-up with a mixture of attendees from different companies.
We focus on helping people to understand market
trends and improve their product development in key
areas, for example healthiness, sustainability, cost-
efficiency, and new concept creation. We also organize
customer-specific academies to engage key personnel
from different divisions, such as R&D, QA, production
What do customers get out of it?
Each AAK ACADEMY™ course leaves attendees with a
far greater understanding of the application of valueadding
vegetable oil solutions and how to realize their
impact across the value chain to give a better consumer
experience. Through our AAK Co
we also faciliate the ideation of possible sweet spots
and solutions by presenting new concepts and market
trends as inspiration.
What did you achieve during 2018?
We held several courses in Myanmar, Bangladesh, and
Pakistan, focused on Chocolate & Confectionery and
Bakery. These were a great success, largely because
few suppliers in these regions are as willing to share
their knowledge and expertise.